Wii – a different game play
James Surowiecki with this insightful piece, giving another perspective on the game-console market, add this to my post of yesterday
The point is that business is not a sporting event. Victory for one company doesn’t mean defeat for everyone else. Markets today are so big-the global video-game market is now close to thirty billion dollars-that companies can profit even when they’re not on top, as long as they aren’t desperately trying to get there. The key is to play to your strengths while recognizing your limitations. Nintendo knew that it could not compete with Microsoft and Sony in the quest to build the ultimate home-entertainment device. So it decided, with the Wii, to play a different game entirely. Some pundits are now speculating, ironically, that the simplicity of the Wii may make it a huge hit. […]
