Posts Tagged ‘narrowcasting’

Online TV und nutzerspezifische Werbung

AOL und TimeWarner planen mit In2TV ein webbasiertes Fernsehangebot. Nachdem Nutzer bestimmen wann Sendungen starten, oder sich sogar mit TiVo über Werbepausen hinwegzappen ist das ein logischer Schritt, zumal breitbandiges Internet (und mobile Player wie der iPod video) den Trand verstärken. “Der On-Demand-Markt ist für alle Medienkonzerne ein Muss, und was Time Warner macht, ist […]

When TV viewers decide what’s prime time …

… narrowcasting and extended (mass) personalization of media delivery are only one step away. The intersections of communication, business models and media are an interesting hotbed for business model innovations. Some of these will ultimately evolve around some archetypic forms of communication, like individual communication (IM, face-to-face meetings, email conversations), broadcasting, i.e. a wide shotgun […]

From the Internet to Your TV

interesting article in Business Week about IPTV business model innovation and its problems, using Akimbo as example (here is the engadget piece …). notice this Akimbo’s subscription service plays on the strength of IPTV — narrowcasting — by offering a mix of esoteric and mainstream programs […] IPTV, can take an alternative role: narrowcasting. A […]