From the Internet to Your TV
interesting article in Business Week about IPTV business model innovation and its problems, using Akimbo as example (here is the engadget piece …).
notice this
Akimbo’s subscription service plays on the strength of IPTV — narrowcasting — by offering a mix of esoteric and mainstream programs […] IPTV, can take an alternative role: narrowcasting. A startup called Akimbo Systems is tackling this with a subscription service that delivers TV over broadband — to your TV set, not your computer.
and this
Akimbo content is a melange of mainstream programming and channels designed to appeal to small, highly specialized audiences.
and that
The narrowcasting economics of an IPTV system are different. With unlimited channels, even programming that appeals to thousands of viewers, rather than millions, can make sense if it sells some subscriptions.
read more at BusinessWeek


