Storytellers make up the skills gap
“Storytelling is energising for companies. It gives employees a chance to feel something about their brand and shows them how they can contribute to the story, which has to be good.”
Nothing new, but interesting to see that the Financial Times gets on the storytelling bandwagon, i.e. the use of stories for fostering innovation and knowledge transfer.
And did I mention that (internal) blogs are an excellent tool to support storytelling and organizational sensemaking?
