Inside Yahoo!

Time looks behind the Purple Curtain at stuff like Company Colors, The Big Seat, The Games They Play, Lofty Goals, Opening New Doors, Carving Out Real Estate, In-House Experts and Intrepreneurs. Besides being illustrated with nice pics, which point out that this company knows its way in corporate ID and aesthetics, some insights are delivered, e.g. on internal ventures and (experimenting with) business model innovations:

In the coming months Yahoo! will formally launch a new idea incubator called Brickhouse, which the company says is meant to give “intrepreneurs” at Yahoo! a chance to turn their great ideas into actual prototypes and products.

And yes, Yahoo! can do amazing stuff

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