Co-production by gamers

Interesting article on the benefits of integrating customer-driven innovations in ones business model …

note this:

User-created content has two extraordinary benefits. No. 1 is that when somebody makes a piece of content, they are so much more emotionally attached to it. It doesn’t even matter if it’s good or bad. If they made it, it’s really cool, and they’re totally interested in what happens to it. No. 2, players love trading and sharing and spreading this stuff around and having it come to them, and building up their worlds.

read more at Wired News

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