Design Research (is not Market Research)

Posted by Martin Koser on 29. August 2010; This entry is filed under Design and more, English posts, Innovation et al., Strategic Thinking.
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View more presentations from Joyce Chou.

Like this one before via PSST, liked it a lot because of the toolbox approach (slides 13 ff.) and the pragmatic actionable learnings (slides 21 ff.)

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