Innovation on the Cheap

Posted by Martin Koser on 3. February 2008; This entry is filed under Innovation et al., Strategic Thinking.
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Jeffrey Phillips really hits the nail on the head: “Innovation on the Cheap”, and yes this stands in stark contrast to the normal take of innovation as the corporate fountain of youth

[...] It’s clear that many senior executive teams are very interested in becoming more innovative. It’s also clear that few of them understand the commitment and investment necessary to innovate on a consistent basis. They want innovation on the cheap.

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