Paying lip service to innovation

I’ve said it before, here’s another take, go and read the whole piece by Jeffrey Phillips:

Will it require a dire situation in every company before they remake themselves to provide the products, services and business models people actually want? Why is most management action taken in periods of desperation rather than the result of careful planning when the firm is “flush”?

Of course there are numerous reasons for this, Jeff even tells us some reasons already in between the lines – and yet this question has its merits beyond rhetorical questioning the status quo in corporate innovation.

Funny coincidence, these days the annual Booz Allen Hamilton report on innovation is making the rounds, basically holding that it’s not the amount of R&D spending that counts for results (i.e. financial measures of corporate performance), and that it’s not how much you spend, it’s how you spend it (and when of course).

Comments are closed.