Innovating Faster & Smarter in a Networked World

global brain

Time for a little weekend reader? With The Global Brain: Your Roadmap for Innovating Faster & Smarter in a Networked World Satish Nambisan and Mohanbir Sawhney want to provide a roadmap for “innovating faster and smarter in a networked world”. Sounds promising, communities of creation, innovation networks, open market innovation and crowdsourcing and more:

To innovate more effectively, you must harness powerful new sources of creativity from both inside and outside your company. You know that … but you also know that “one size fits all” approaches to network-centric innovation don’t work. The Global Brain helps you systematically identify and execute the right network-centric innovation strategy for your business.

Drawing on the experiences of the world’s most successful innovators, Satish Nambisan and Mohanbir Sawhney show how to identify the specific roles your company should play in innovation networks, the specific capabilities it must create, and the specific steps it must take to prepare. You’ll find practical guidance on every facet of network-centric innovation, from identifying opportunities to implementing metrics, enhancing operations to overcoming “not invented here” cultures.

  1. […] The Global Brain: Your Roadmap for Innovating Faster & Smarter in a Networked World before: Innovating Faster & Smarter in a Networked World. And it’s another rationale for wikis in and between enterprises: They are a natural […]