With lots of sites “going social” nowadays, Amazon and their amazing array of social features is often overlooked. But the amount of social content on Amazon that is provided and leveraged is astounding…especially for an e-commerce company. If Amazon didn’t have this incredible amount of social commentary, their site would only be a shell of what it is today.
But even though big sites adding many social features at a time draws lots of attention, there is one site that is way ahead of everyone else, offering a myriad of social features that eclipses the field, hands down. That site is Amazon.com. (Amazon.com’s Social Design)