Payback on Innovation

There’s another worthwhile podcast on the Payback meme, this time in the Harvard Business Schools IdeaCast series:

The Rewards of Innovation: In our feature segment, Jim Andrew, co-author of Payback: Reaping the Rewards of Innovation, takes a call from IdeaCast producer Steve Singer. Andrew helps us see through the cloudy thinking that often surrounds organizational innovation efforts, and gets us focused on what really matters: generating cash returns from new ideas. To elucidate the innovation-guiding principles that Andrew and his co-authors have developed, our segment today hones in on the current state of the mobile telecommunications industry, including the imminent arrival of Apple’s iPhone.

Here’s the mp3.

Have a look at my post of late on the Wharton interview and podcast with Harold Sirkin.

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