Business Prophet

Business Week feature on C.K. Prahalad … on how he is changing the way CEOs think, some ideas and lessons for CEOs, and pointing out his central and much read works:

[…] break out of ingrained mind-sets and craft new business models. Prahalad and colleague Gary Hamel helped spark a management revolution in the 1990s with their idea of “core competence,” which says that companies must identify and focus on their competitive strengths. Their 1994 book, Competing for the Future, is regarded as a classic. A decade later he co-wrote The Future of Competition, which argued that the traditional “company-centric” approach to product innovation is giving way to a world in which companies “co-create” products with consumers. That book gave Prahalad a reputation among designers. At the same time, he has been working to convince executives that today’s needy masses, so often dismissed as subsisting largely outside of the global economy, are actually its future. Prahalad’s 2004 work on that topic, The Fortune at the Bottom of the Pyramid, has been hailed as one of the most important business books in recent years and turned Prahalad into a celebrity in the field of international development.

Hamel, G.; Prahalad, C.K. (1994): Competing for the future, Boston (MA) 1994

Prahalad, C.K.; Ramaswamy, V. (2004): The Future of Competition – Co-Creating Unique Value with Customers, Boston (MA) 2004

Prahalad, C.K. (2004): The Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits, Boston (MA) 2004

Continuous business model innovation is a concept that gains a lot in the light of Prahalads clever ideas …

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