When Product Variety Backfires : Marketing
Interesting piece on the pitfalls of over-featuring and over-diversifying … keep in mind that product complexity is huge
Are We Developing New Technologies Faster than Consumers Can Use Them?
John Gourville argues that
the belief that variety is good “is not always true” […] sometimes offering too many choices prompts the confused consumer to defer a purchase or run to the arms of a competitor with a less cluttered product line.
Practical advice to managers includes the obvious, reducing variety but offers some hints on helping consumers to grapple with the variety, i.e. enhancing the decision-making process …
Read more at HBS Working Knowledge
