Why the music industry should pay very close attention to blogs, photo-sharing, ringtone-mixers, and social networking
Gerd Leonhard argues that the music industry should pay more attention to the Culture of Participation and that blogs, photo-sharing, ringtone-mixers, mash-ups and social networks may teach them a lot.
Well, this may offer business model innovation opportunities as well … e.g. third-party recommendation and selection services and sheds a light on user-generated content as well
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