Salesforce.com turning to Co-Production
An interesting take on the move towards co-production by Salesforce.com that want to let customers build their own systems.
The company, seen as a leader in the movement toward so-called software as a service applications, is making a bet on a new development system–called Multiforce–that lets partners and customers custom-tailor the software and build their own services.
[…][This] could prove a savvy move if companies can quickly build additional tools that add value to Salesforce’s products.
specifically because they have special industry knowledge:
the idea that companies with deep industry knowledge will have more success creating their own specialized programs than Salesforce could ever put together. […] Salesforce is betting customers, and more importantly ISVs, will clamor to build their own applications.
Interesting to watch will be how the business model works out:
“Salesforce still needs to iron out the business model, and it must give developers enough of a revenue opportunity while getting something for themselves,” said Sheryl Kingstone, analyst with Boston-based Yankee Group.
read more at
CNET News.com
