Enter self-made machinima flicks …

… reports the Guardian:

A new form of film-making mashes traditional storytelling with video game animation.
[used] by artists, film-makers and scriptwriters [and geeks as well].

Even small studios have emerged and the movie industry employs video game engines to pre-visualize their big-budget blockbusters.

Well, this is offering (business model) threats and chances to media. User-generated content is booming as posted before, using video engines to shoot your own flicks is further blurring the lines between consumer and producer, er, yes, we’re talking of prosumers.

Notice also that

PC and home console games increasingly include software development kits and modding tools for players to develop new levels and personalise characters.

fueling this development …

more on machinima …

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