Xbox 360 will offer personalized score

More details on the upcoming Xbox 360 aka digital entertainment hub:

Big changes could also be in store on the music end, with Xbox chief J Allard recently pointing to a more personalized audio experience. […] functionality that will allow users to control their own game soundtracks, a big change in the way music is integrated into the action. The move is designed to meet a more sophisticated user profile, with the company pointing to extensive research that indicates a preference for personal playlists. That will be a closely watched development on the label end, with hit games currently creating big promotional opportunities for new artists.

… and this development will offer new business opportunities as well, going far beyond “promotion” … new business models are bound to emerge …

read on at Digital Music News

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