Nokia’s Newest Is No Cell Phone

Interesting article, noting the pitfalls that wait for companies that push the limits of their turf:

In a risky move into consumer electronics, [Nokia] is launching a wireless Web surfer based on Linux […] Nokia, the world’s largest cell-phone maker, has a new wireless device. It isn’t a mobile phone. And it doesn’t use a cellular network. It’s a gadget for the home that takes the Finnish company into a new — and risky — area of the consumer-electronics business.

note that

It’s part of a major strategy shift that began in 2004 when Nokia rejiggered its product organizations into four groups to attack new markets —- an effort that’s just starting to bear fruit.

read more at BusinessWeek

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