How Innovation Works

Posted by Martin Koser on 19. December 2006; This entry is filed under Business Models et al., English posts, Innovation et al., Strategic Thinking.
Tags: , ,

Business Week has a podcast interview on how innovation works at Whirlpool (see also Whirlpool – Creativity Overflowing here)

Innovation at Whirlpool is championed at all levels, starting with the CEO. But what are the benefits of incorporating innovation-centered thinking? And how can the return on innovation be measured?

Comments are closed.