business model innovation design

Almost a history of design, complete with AEG, Bauhaus, the Eames brothers and more. Pdf here at DMI.

During most of the twentieth century, corporations and cultural institutions asked designers to play a focused and limited role in product and service development. Today, that role is expanding and the core of the field, design thinking, must expand with it. Design thinking has a rich history, and it is important to trace how it evolved to help understand why design is now so valued.