The Greatest Innovations of All Time
Larry Keeley of the Doblin Group nominates the Greatest Innovations of All Time, noting that successful innovations often are
platforms, that often go unnoticed because of narrow-mindedness in innovation processes:
[…] when you stick smart people in a room and ask them to innovate, they will virtually always brainstorm new product ideas. We seem to be hardwired to focus on precisely the wrong place when it comes time to innovate.
[…] Instead our focus should be on platforms: broad capabilities that have the potential to cut across industries, markets, and applications. Platforms often have some proprietary capability at the core, but not always. Indeed, it is common for platforms to integrate many otherwise ordinary ideas into a whole that is collectively remarkable—as is the case with most of the innovations on the list, and the reason they go beyond mere inventions.
