Philips enters Second Life to co-create with end users
Via Putting People First, I learned about Philips entering Second Life to co-create with end users, updating this post with crowdsourcing, user innovation and mass customization aspects, that go nicely with business model innovating.
[building] a collaborative working space for the real and virtual worlds […] to gain feedback on innovation concepts, engage residents in co-creation and obtain a deeper understanding of potential opportunities in this virtual environment
