Philips enters Second Life to co-create with end users

Via Putting People First, I learned about Philips entering Second Life to co-create with end users, updating this post with crowdsourcing, user innovation and mass customization aspects, that go nicely with business model innovating.

[building] a collaborative working space for the real and virtual worlds [...] to gain feedback on innovation concepts, engage residents in co-creation and obtain a deeper understanding of potential opportunities in this virtual environment

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