Whirlpool – Creativity Overflowing

This is a nice feature on Whirlpool, the appliances company, highlighting some key issues in (business model) innovation management – like the importance of change management, and implementation.

Besides there are a lot of insights on how to define innovation, how to measure success in innovation and what to do to foster creativity in the workforce …

Whirlpool innovation concept

The appliance maker’s “consumer-driven innovation pyramid” business model.

[…] innovation from everyone and everywhere in the company. Behind the strategy: the hope that the global appliance leader could build consumer loyalty and, by constantly refreshing its product line, charge premium prices.

Read more in Business Week

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