Make innovation a truly open and collaborative process

But, yes, this is tricky business …

This BBC podcast with Peter Day is actually a little “field report”, complete with interview snippets. Alltogether a really good listen.

Business innovation is vital for corporate survival, but is innovation best left to companies? […] it is the users of goods and services who generate the best ideas, and now’s the time to make innovation a truly open and collaborative process.

Here’s the mp3.

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