Companies Must Learn to Achieve the Price Advantage (or Pay the Price) – Knowledge@Wharton
Companies Must Learn to Achieve the Price Advantage (or Pay the Price) – Knowledge@Wharton: “Companies Must Learn to Achieve the Price Advantage (or Pay the Price)
Pricing, the intersection at which untold numbers of buyers and sellers meet every minute of every day, lies at the core of any business — large or small, old or new, Rust Belt or high-tech, local or global. Yet pricing remains misunderstood and poorly managed, according to The Price Advantage, a new book by three consultants at McKinsey & Company. Even executives at highly successful companies may not fully appreciate how small changes in price can lead to large changes in profitability.”


