{"id":936,"date":"2007-10-15T18:37:26","date_gmt":"2007-10-15T16:37:26","guid":{"rendered":"http:\/\/www.martin-koser.de\/BMID\/index.php\/archive\/gerd-leonhard-on-the-future-of-media\/"},"modified":"2007-12-11T16:14:31","modified_gmt":"2007-12-11T15:14:31","slug":"gerd-leonhard-on-the-future-of-media","status":"publish","type":"post","link":"http:\/\/www.martin-koser.de\/BMID\/2007\/10\/gerd-leonhard-on-the-future-of-media\/","title":{"rendered":"Gerd Leonhard on the Future of Media"},"content":{"rendered":"<p>Now this is interesting, given all the <a href=\"http:\/\/www.martin-koser.de\/BMID\/index.php\/archive\/die-plattenindustrie-bleibt-aussen-vor\/\">talk about the new Radiohead album, changes in music industry and all<\/a>. A conversation on the new Media Conversations channel with <a href=\"http:\/\/www.gerdleonhard.net\/\">Gerd Leonhard<\/a>: &#8220;<a href=\"http:\/\/mc.conversationsnetwork.org\/shows\/detail3287.html\">The Future of Media<\/a>&#8221;<\/p>\n<blockquote><p>In his new book &#8220;The End of Control&#8221;, Gerd Leonhard expands on the key topics introduced in his first book &#8220;The Future of Music&#8221; while escalating the debate out of the music realm and into media at large. He addresses the single most important issue underlying many debates about the future of media: who controls what, why, when, and where, and how can digital content still generate revenues when most of the traditional ways of controlling its flow ( i.e., distribution) are no longer available.<\/p><\/blockquote>\n<p>Here&#8217;s the <a href=\"http:\/\/mc.conversationsnetwork.org\/audio\/download\/mediaconversations-3287.mp3\">mp3<\/a>, and there&#8217;s also a video version at the Media Conversations site.<\/p>\n<p>Moreover, Leonhard is making his new book &#8220;<a href=\"http:\/\/www.endofcontrol.com\/about-the-end-of-control.html\">The End of Control<\/a>&#8221; available online &#8211; <a href=\"http:\/\/gerdleonhard.typepad.com\/theendofcontrol\/\">one chapter at a time<\/a>:<\/p>\n<blockquote><p>The book argues that in the future, controlling distribution is replaced with earning, receiving, and maintaining attention; that in media&#8217;s future friction is fiction; and that the &#8220;people formerly known as consumers&#8221; now literally run the show.<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Now this is interesting, given all the talk about the new Radiohead album, changes in music industry and all. A conversation on the new Media Conversations channel with Gerd Leonhard: &#8220;The Future of Media&#8221; In his new book &#8220;The End of Control&#8221;, Gerd Leonhard expands on the key topics introduced in his first book &#8220;The [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2,11,4,6],"tags":[121,15,26,293,115,41,239],"_links":{"self":[{"href":"http:\/\/www.martin-koser.de\/BMID\/wp-json\/wp\/v2\/posts\/936"}],"collection":[{"href":"http:\/\/www.martin-koser.de\/BMID\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.martin-koser.de\/BMID\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.martin-koser.de\/BMID\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.martin-koser.de\/BMID\/wp-json\/wp\/v2\/comments?post=936"}],"version-history":[{"count":0,"href":"http:\/\/www.martin-koser.de\/BMID\/wp-json\/wp\/v2\/posts\/936\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.martin-koser.de\/BMID\/wp-json\/wp\/v2\/media?parent=936"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.martin-koser.de\/BMID\/wp-json\/wp\/v2\/categories?post=936"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.martin-koser.de\/BMID\/wp-json\/wp\/v2\/tags?post=936"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}