{"id":901,"date":"2007-10-09T06:21:40","date_gmt":"2007-10-09T04:21:40","guid":{"rendered":"http:\/\/www.martin-koser.de\/BMID\/index.php\/archive\/anger-drives-innovation\/"},"modified":"2007-10-09T06:22:23","modified_gmt":"2007-10-09T04:22:23","slug":"anger-drives-innovation","status":"publish","type":"post","link":"http:\/\/www.martin-koser.de\/BMID\/2007\/10\/anger-drives-innovation\/","title":{"rendered":"Anger Drives Innovation"},"content":{"rendered":"<blockquote><p>an entertaining and typically forthright argument in favor of <strong>anger and its power to drive innovation<\/strong><\/p><\/blockquote>\n<p>&#8230; <a href=\"http:\/\/itc.conversationsnetwork.org\/shows\/detail1877.html\" >here<\/a> in a podcast of IT Conversations with Jeff Bonforte (get the <a href=\"http:\/\/itc.conversationsnetwork.org\/audio\/download\/itconversations-1877.mp3\">mp3<\/a>).<\/p>\n<blockquote><p>[&#8230;] Bonforte presents his belief that anger is the most untapped emotion when it comes to start-ups and innovation. Anger doesn&#8217;t appear on many business plans and he feels this is a great shame because it&#8217;s the most important emotion when looking to create a new product or service. The reason is straightforward: angry people approach a problem with more heightened feelings. They can then equate a solution to the problem with relief. If the answer leads to the end of anger, it&#8217;s likely to be a winner in business terms.<\/p>\n<p>This is why most dorks and nerds fail to launch start-ups that last. The technology is good and the applications can be fun but they approach a problem the wrong way: <strong>to a nerd, a problem is fun<\/strong>. It just doesn&#8217;t make them angry enough.<\/p>\n<p><strong>Product managers worrying about adoption curves for their new application should stop concentrating on features and look to the emotions and the experiences of their customers.<\/strong> Consumers change behaviour through anger. Skype, for instance, tapped into a general feeling in the market of &#8220;I&#8217;m angry at my telco&#8221;.<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>an entertaining and typically forthright argument in favor of anger and its power to drive innovation &#8230; here in a podcast of IT Conversations with Jeff Bonforte (get the mp3). [&#8230;] Bonforte presents his belief that anger is the most untapped emotion when it comes to start-ups and innovation. Anger doesn&#8217;t appear on many business [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[11,4,8],"tags":[71,125,418,26,564,325,29],"_links":{"self":[{"href":"http:\/\/www.martin-koser.de\/BMID\/wp-json\/wp\/v2\/posts\/901"}],"collection":[{"href":"http:\/\/www.martin-koser.de\/BMID\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.martin-koser.de\/BMID\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.martin-koser.de\/BMID\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.martin-koser.de\/BMID\/wp-json\/wp\/v2\/comments?post=901"}],"version-history":[{"count":0,"href":"http:\/\/www.martin-koser.de\/BMID\/wp-json\/wp\/v2\/posts\/901\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.martin-koser.de\/BMID\/wp-json\/wp\/v2\/media?parent=901"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.martin-koser.de\/BMID\/wp-json\/wp\/v2\/categories?post=901"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.martin-koser.de\/BMID\/wp-json\/wp\/v2\/tags?post=901"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}