{"id":757,"date":"2007-04-10T12:06:58","date_gmt":"2007-04-10T10:06:58","guid":{"rendered":"http:\/\/www.martin-koser.de\/BMID\/index.php\/archive\/serendipidity-in-business-innovations\/"},"modified":"2007-04-10T13:37:08","modified_gmt":"2007-04-10T11:37:08","slug":"serendipidity-in-business-innovations","status":"publish","type":"post","link":"http:\/\/www.martin-koser.de\/BMID\/2007\/04\/serendipidity-in-business-innovations\/","title":{"rendered":"Serendipidity in business innovations"},"content":{"rendered":"<p>Business Week has a <a href=\"http:\/\/www.businessweek.com\/innovate\/content\/apr2007\/id20070410_471842.htm?campaign_id=rss_innovate\">nice article<\/a> on the need for adaptive business design, i.e. business models, citing examples like Iridium, Friendster or the Segway. Yes, some innovations don&#8217;t take off as intended at first, but can be repurposed in creative new ways (sometimes even accidentally). Here, identifying new markets is one alternative, as Henry Chesbroughs holds:<\/p>\n<blockquote><p>&#8220;If these [new] technologies weren&#8217;t taken to market, their owners may never have found that better use,&#8221; [&#8230;] &#8220;Innovators need to learn how to play poker in pursuing these technologies, rather than playing chess, where the objectives and possibilities are clearly defined at the outset.&#8221; In other words, it&#8217;s necessary to restrategize as the game of marketing and selling a new product changes with the marketplace, rather than try to keep up with rigid, preset expectations and tactics. Not to mention the adage, if at first you don&#8217;t succeed, try, try, again.<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Business Week has a nice article on the need for adaptive business design, i.e. business models, citing examples like Iridium, Friendster or the Segway. Yes, some innovations don&#8217;t take off as intended at first, but can be repurposed in creative new ways (sometimes even accidentally). Here, identifying new markets is one alternative, as Henry Chesbroughs [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[11],"tags":[69,316,15,26,29],"_links":{"self":[{"href":"http:\/\/www.martin-koser.de\/BMID\/wp-json\/wp\/v2\/posts\/757"}],"collection":[{"href":"http:\/\/www.martin-koser.de\/BMID\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.martin-koser.de\/BMID\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.martin-koser.de\/BMID\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.martin-koser.de\/BMID\/wp-json\/wp\/v2\/comments?post=757"}],"version-history":[{"count":0,"href":"http:\/\/www.martin-koser.de\/BMID\/wp-json\/wp\/v2\/posts\/757\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.martin-koser.de\/BMID\/wp-json\/wp\/v2\/media?parent=757"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.martin-koser.de\/BMID\/wp-json\/wp\/v2\/categories?post=757"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.martin-koser.de\/BMID\/wp-json\/wp\/v2\/tags?post=757"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}