{"id":527,"date":"2006-12-04T21:42:57","date_gmt":"2006-12-04T20:42:57","guid":{"rendered":"http:\/\/www.martin-koser.de\/BMID\/index.php\/archive\/more-truth-in-advertising\/"},"modified":"2006-12-04T11:43:17","modified_gmt":"2006-12-04T10:43:17","slug":"more-truth-in-advertising","status":"publish","type":"post","link":"http:\/\/www.martin-koser.de\/BMID\/2006\/12\/more-truth-in-advertising\/","title":{"rendered":"More truth in advertising &#8230;"},"content":{"rendered":"<p>Via the <a href=\"http:\/\/www.economist.com\/\">Economist<\/a>, <a href=\"http:\/\/www.economist.com\/opinion\/displaystory.cfm?story_id=8319505\">this<\/a><br \/>\npiece on the need for continous business model innovation (and optimization). Yes, even when you&#8217;re Google, you can&#8217;t stand still, so go find stuff like <\/p>\n<blockquote><p>new models that are less vulnerable to fraud, such as pay-per-action<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Via the Economist, this piece on the need for continous business model innovation (and optimization). Yes, even when you&#8217;re Google, you can&#8217;t stand still, so go find stuff like new models that are less vulnerable to fraud, such as pay-per-action<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2,11,4,6],"tags":[431,165,1021],"_links":{"self":[{"href":"http:\/\/www.martin-koser.de\/BMID\/wp-json\/wp\/v2\/posts\/527"}],"collection":[{"href":"http:\/\/www.martin-koser.de\/BMID\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.martin-koser.de\/BMID\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.martin-koser.de\/BMID\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.martin-koser.de\/BMID\/wp-json\/wp\/v2\/comments?post=527"}],"version-history":[{"count":0,"href":"http:\/\/www.martin-koser.de\/BMID\/wp-json\/wp\/v2\/posts\/527\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.martin-koser.de\/BMID\/wp-json\/wp\/v2\/media?parent=527"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.martin-koser.de\/BMID\/wp-json\/wp\/v2\/categories?post=527"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.martin-koser.de\/BMID\/wp-json\/wp\/v2\/tags?post=527"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}