{"id":523,"date":"2006-12-01T18:04:02","date_gmt":"2006-12-01T17:04:02","guid":{"rendered":"http:\/\/www.martin-koser.de\/BMID\/index.php\/archive\/online-and-traditional-media-companies\/"},"modified":"2006-12-01T18:04:02","modified_gmt":"2006-12-01T17:04:02","slug":"online-and-traditional-media-companies","status":"publish","type":"post","link":"http:\/\/www.martin-koser.de\/BMID\/2006\/12\/online-and-traditional-media-companies\/","title":{"rendered":"Online and Traditional Media Companies"},"content":{"rendered":"<p><a href=\"http:\/\/knowledge.wharton.upenn.edu\/article.cfm?articleid=1618&#038;CFID=1953599&#038;CFTOKEN=69495626\"> Knowledge@Wharton<\/a> on the inroads online companies are making into traditional media turf and some &#8220;paths forward&#8221; in the media industry, especially the advertising business it is &#8230;<\/p>\n<blockquote><p>[&#8230;] as an information system and a disintermediator &#8212; that&#8217;s finite, [&#8230;] as a content developer and provider, that lasts a lot longer &#8212; perhaps indefinitely.<\/p><\/blockquote>\n<p>and on Google&#8217;s business model innovations, like AdSense etc., that are well suited and able to overturn another market &#8211; this time in traditional media &#8230;<\/p>\n<blockquote><p>The biggest problem Google is going to face is both inertia from the entrenched [ad] players and natural fear and skepticism on the part of [advertisers]. <strong>But from the standpoint of technology and pleasing the customer, there is no reason Google can&#8217;t revolutionize this industry.<\/strong><\/p><\/blockquote>\n<p>This last sentence is important &#8230; business model innovations that please customers may mean devastation for your competitors, even if they are <strong>really entrenched<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Knowledge@Wharton on the inroads online companies are making into traditional media turf and some &#8220;paths forward&#8221; in the media industry, especially the advertising business it is &#8230; [&#8230;] as an information system and a disintermediator &#8212; that&#8217;s finite, [&#8230;] as a content developer and provider, that lasts a lot longer &#8212; perhaps indefinitely. and on [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2,11,6,8],"tags":[15,165,26,19],"_links":{"self":[{"href":"http:\/\/www.martin-koser.de\/BMID\/wp-json\/wp\/v2\/posts\/523"}],"collection":[{"href":"http:\/\/www.martin-koser.de\/BMID\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.martin-koser.de\/BMID\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.martin-koser.de\/BMID\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.martin-koser.de\/BMID\/wp-json\/wp\/v2\/comments?post=523"}],"version-history":[{"count":0,"href":"http:\/\/www.martin-koser.de\/BMID\/wp-json\/wp\/v2\/posts\/523\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.martin-koser.de\/BMID\/wp-json\/wp\/v2\/media?parent=523"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.martin-koser.de\/BMID\/wp-json\/wp\/v2\/categories?post=523"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.martin-koser.de\/BMID\/wp-json\/wp\/v2\/tags?post=523"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}