{"id":473,"date":"2006-06-19T11:20:31","date_gmt":"2006-06-19T09:20:31","guid":{"rendered":"http:\/\/www.martin-koser.de\/BMID\/index.php\/archive\/to-charge-up-customers-put-customers-in-charge\/"},"modified":"2006-06-19T13:14:01","modified_gmt":"2006-06-19T11:14:01","slug":"to-charge-up-customers-put-customers-in-charge","status":"publish","type":"post","link":"http:\/\/www.martin-koser.de\/BMID\/2006\/06\/to-charge-up-customers-put-customers-in-charge\/","title":{"rendered":"To Charge Up Customers, Put Customers in Charge"},"content":{"rendered":"<p>Nice little <a href=\"http:\/\/www.nytimes.com\/2006\/06\/18\/business\/yourmoney\/18mgmt.html?ex=1308283200&#038;en=866d5e2ff61f1a90&#038;ei=5090&#038;partner=rssuserland&#038;emc=rss\">piece<\/a> in the <a href=\"http:\/\/www.nytimes.com\/\">Times<\/a> on prosumers, customer involvement, user-generated content et al. <\/p>\n<p>Note:<\/p>\n<blockquote><p>&#8220;Some of the ideas from customers are striking, but impossible to make,&#8221; [&#8230;] <strong>What tends to work best<\/strong>, [&#8230;] <strong>are intriguing twists on design themes that he and his colleagues are already exploring<\/strong>. &#8220;But even submissions we can&#8217;t make add to the stimulation,&#8221; he added. &#8220;Our customers get more involved, and we get insights into who they are and what they&#8217;re doing. It&#8217;s better for both of us.&#8221;<\/p><\/blockquote>\n<p><a href=\"http:\/\/jonessoda.com\/\"><br \/>\n<img src='http:\/\/www.martin-koser.de\/BMID\/wp-content\/images\/dsd_bottles.jpg'' alt='Jonessoda' \/><\/a><\/p>\n<p>More interesting stuff: the concept of lead-user involvement as applied to marketing by <a href=\"http:\/\/jonessoda.com\/\">Jones Soda<\/a>, <\/p>\n<blockquote><p>creating more ways for customers to exercise ownership of the brand<\/p><\/blockquote>\n<p>in combination with a high-return business line of <strong>personalized <\/strong>soda bottles &#8230;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nice little piece in the Times on prosumers, customer involvement, user-generated content et al. Note: &#8220;Some of the ideas from customers are striking, but impossible to make,&#8221; [&#8230;] What tends to work best, [&#8230;] are intriguing twists on design themes that he and his colleagues are already exploring. &#8220;But even submissions we can&#8217;t make add [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2,11,4],"tags":[15,100,317,233,371],"_links":{"self":[{"href":"http:\/\/www.martin-koser.de\/BMID\/wp-json\/wp\/v2\/posts\/473"}],"collection":[{"href":"http:\/\/www.martin-koser.de\/BMID\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.martin-koser.de\/BMID\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.martin-koser.de\/BMID\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.martin-koser.de\/BMID\/wp-json\/wp\/v2\/comments?post=473"}],"version-history":[{"count":0,"href":"http:\/\/www.martin-koser.de\/BMID\/wp-json\/wp\/v2\/posts\/473\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.martin-koser.de\/BMID\/wp-json\/wp\/v2\/media?parent=473"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.martin-koser.de\/BMID\/wp-json\/wp\/v2\/categories?post=473"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.martin-koser.de\/BMID\/wp-json\/wp\/v2\/tags?post=473"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}