{"id":427,"date":"2005-12-01T11:01:02","date_gmt":"2005-12-01T09:01:02","guid":{"rendered":"http:\/\/www.martin-koser.de\/BMID\/index.php\/archive\/tivo-will-let-subscribers-choose-ads\/"},"modified":"2005-12-01T11:01:02","modified_gmt":"2005-12-01T09:01:02","slug":"tivo-will-let-subscribers-choose-ads","status":"publish","type":"post","link":"http:\/\/www.martin-koser.de\/BMID\/2005\/12\/tivo-will-let-subscribers-choose-ads\/","title":{"rendered":"TiVo will let subscribers choose ads"},"content":{"rendered":"<p><a href=\"http:\/\/news.yahoo.com\/s\/nm\/20051129\/media_nm\/tivo_dc;_ylt=AkFLHvYd2QsMAHNg7N7KaZdxFb8C;_ylu=X3oDMTA5aHJvMDdwBHNlYwN5bmNhdA--\">This<\/a> is interesting. TiVo subscribers can subscribe to ads via a personalized profile. The TiVo device then scrapes fitting ads, which subscribers can watch when they want. So TiVo is expanding its business model smartly: Rather than alienating TV networks and advertisers with ad skipping functionality alone, they are offering a cool (opt-in) advertising channel that surely will command higher revenue for them.<\/p>\n<blockquote><p>This new feature will work in much the same way TiVo subscribers create &#8216;WishLists&#8217; to find programs. But instead of Jimmy Stewart movies or TV shows about baseball, TiVo users would register a profile with the company based on their interests. Then, in a section of the TiVo menu system, they will find ads &#8212; short- and longform &#8212; based on their interests. Someone in the market for a new car would find ads for cars that someone who isn&#8217;t would never see, for instance. &#8216;What we&#8217;ve learned is, TiVo customers want to know about new products and services but on their own time&#8217;.<\/p><\/blockquote>\n<p>Related stuff (in German) <a href=\"http:\/\/www.martin-koser.de\/BMID\/index.php\/archive\/online-tv-und-nutzerspezifische-werbung\/\">here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This is interesting. TiVo subscribers can subscribe to ads via a personalized profile. The TiVo device then scrapes fitting ads, which subscribers can watch when they want. So TiVo is expanding its business model smartly: Rather than alienating TV networks and advertisers with ad skipping functionality alone, they are offering a cool (opt-in) advertising channel [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2,11,4,6],"tags":[15,26,278,108,206,129],"_links":{"self":[{"href":"http:\/\/www.martin-koser.de\/BMID\/wp-json\/wp\/v2\/posts\/427"}],"collection":[{"href":"http:\/\/www.martin-koser.de\/BMID\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.martin-koser.de\/BMID\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.martin-koser.de\/BMID\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.martin-koser.de\/BMID\/wp-json\/wp\/v2\/comments?post=427"}],"version-history":[{"count":0,"href":"http:\/\/www.martin-koser.de\/BMID\/wp-json\/wp\/v2\/posts\/427\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.martin-koser.de\/BMID\/wp-json\/wp\/v2\/media?parent=427"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.martin-koser.de\/BMID\/wp-json\/wp\/v2\/categories?post=427"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.martin-koser.de\/BMID\/wp-json\/wp\/v2\/tags?post=427"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}