{"id":370,"date":"2005-10-04T09:58:29","date_gmt":"2005-10-04T07:58:29","guid":{"rendered":"http:\/\/www.martin-koser.de\/wp_1\/?p=370"},"modified":"2005-10-04T10:10:06","modified_gmt":"2005-10-04T08:10:06","slug":"when-product-variety-backfires-marketing","status":"publish","type":"post","link":"http:\/\/www.martin-koser.de\/BMID\/2005\/10\/when-product-variety-backfires-marketing\/","title":{"rendered":"When Product Variety Backfires : Marketing"},"content":{"rendered":"<p>Interesting piece on the pitfalls of over-featuring and over-diversifying &#8230; keep in mind that <a href=\"http:\/\/knowledge.wharton.upenn.edu\/article\/1292.cfm\">product complexity<\/a> is huge <\/p>\n<blockquote><p>Are We Developing New Technologies Faster than Consumers Can Use Them?<\/p><\/blockquote>\n<p><a href=\"http:\/\/hbswk.hbs.edu\/faculty.jhtml?t=jgourville\">John Gourville<\/a> argues that<\/p>\n<blockquote><p>the belief that variety is good &#8220;is not always true&#8221; [&#8230;] sometimes offering too many choices prompts the confused consumer to defer a purchase or run to the arms of a competitor with a less cluttered product line.<\/p><\/blockquote>\n<p>Practical advice to managers includes the obvious, reducing variety but offers some hints on helping consumers to grapple with the variety, i.e. enhancing the decision-making process &#8230; <\/p>\n<p>Read more at <a href=\"http:\/\/hbswk.hbs.edu\/item.jhtml?id=4980&#038;t=marketing\">HBS Working Knowledge<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Interesting piece on the pitfalls of over-featuring and over-diversifying &#8230; keep in mind that product complexity is huge Are We Developing New Technologies Faster than Consumers Can Use Them? John Gourville argues that the belief that variety is good &#8220;is not always true&#8221; [&#8230;] sometimes offering too many choices prompts the confused consumer to defer [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2,11,4],"tags":[15,3,26,108,254],"_links":{"self":[{"href":"http:\/\/www.martin-koser.de\/BMID\/wp-json\/wp\/v2\/posts\/370"}],"collection":[{"href":"http:\/\/www.martin-koser.de\/BMID\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.martin-koser.de\/BMID\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.martin-koser.de\/BMID\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.martin-koser.de\/BMID\/wp-json\/wp\/v2\/comments?post=370"}],"version-history":[{"count":0,"href":"http:\/\/www.martin-koser.de\/BMID\/wp-json\/wp\/v2\/posts\/370\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.martin-koser.de\/BMID\/wp-json\/wp\/v2\/media?parent=370"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.martin-koser.de\/BMID\/wp-json\/wp\/v2\/categories?post=370"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.martin-koser.de\/BMID\/wp-json\/wp\/v2\/tags?post=370"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}