{"id":358,"date":"2005-08-16T18:23:36","date_gmt":"2005-08-16T16:23:36","guid":{"rendered":"http:\/\/www.martin-koser.de\/wp_1\/?p=358"},"modified":"2005-08-16T18:39:39","modified_gmt":"2005-08-16T16:39:39","slug":"to-internet-stores-its-all-about-the-personal-touch","status":"publish","type":"post","link":"http:\/\/www.martin-koser.de\/BMID\/2005\/08\/to-internet-stores-its-all-about-the-personal-touch\/","title":{"rendered":"To Internet Stores, It&#8217;s All About the Personal Touch"},"content":{"rendered":"<p>On two mass customization business models of the next generation, one of them also peddling user generated content to other users &#8230; an interesting business model Zazzle has there &#8230;<\/p>\n<blockquote><p><a href=\"http:\/\/www.zazzle.com\/\">Zazzle <\/a>allows customers to combine and change many of the images offered.<\/p><\/blockquote>\n<p>while CafePress plays more by the traditional rules &#8230;<\/p>\n<blockquote><p><a href=\"http:\/\/www.CafePress.com\">CafePress<\/a> acts <strong>as a marketplace for Internet sellers<\/strong> of tailor-made products<\/p><\/blockquote>\n<p>Two reasons are discussed why these customization business models are now taking off:  distribution of high-speed connections and that many shoppers have gained e-commerce experience, so they are more likely to purchase personalized stuff &#8230;<\/p>\n<p>Something remarkeable on the complex production and logistics side of MC business models:<\/p>\n<blockquote><p>CafePress.com manufactures and ships customized goods for small online businesses affiliated with the site, [&#8230;] [it] makes the product in one of its two plants and ships it within 24 hours. It will charge [the merchant] $12 for the service; your profit is whatever you charge above that.<\/p><\/blockquote>\n<p>more at the <a href=\"http:\/\/www.nytimes.com\/2005\/08\/08\/technology\/08ecom.html?ei=5088&#038;en=b209bab16657f6b1&#038;ex=1281153600&#038;partner=rssnyt&#038;emc=rss&#038;pagewanted=print\">New York Times<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>On two mass customization business models of the next generation, one of them also peddling user generated content to other users &#8230; an interesting business model Zazzle has there &#8230; Zazzle allows customers to combine and change many of the images offered. while CafePress plays more by the traditional rules &#8230; CafePress acts as a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2,11,4],"tags":[15,26,234,236],"_links":{"self":[{"href":"http:\/\/www.martin-koser.de\/BMID\/wp-json\/wp\/v2\/posts\/358"}],"collection":[{"href":"http:\/\/www.martin-koser.de\/BMID\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.martin-koser.de\/BMID\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.martin-koser.de\/BMID\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.martin-koser.de\/BMID\/wp-json\/wp\/v2\/comments?post=358"}],"version-history":[{"count":0,"href":"http:\/\/www.martin-koser.de\/BMID\/wp-json\/wp\/v2\/posts\/358\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.martin-koser.de\/BMID\/wp-json\/wp\/v2\/media?parent=358"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.martin-koser.de\/BMID\/wp-json\/wp\/v2\/categories?post=358"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.martin-koser.de\/BMID\/wp-json\/wp\/v2\/tags?post=358"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}