{"id":271,"date":"2005-05-22T00:12:27","date_gmt":"2005-05-21T22:12:27","guid":{"rendered":"http:\/\/www.martin-koser.de\/wp_1\/?p=271"},"modified":"2005-05-22T11:12:08","modified_gmt":"2005-05-22T09:12:08","slug":"luring-listeners-to-subscriptions","status":"publish","type":"post","link":"http:\/\/www.martin-koser.de\/BMID\/2005\/05\/luring-listeners-to-subscriptions\/","title":{"rendered":"Luring listeners to subscriptions?"},"content":{"rendered":"<p><a href=\"http:\/\/businessweek.com\/technology\/content\/may2005\/tc20050519_9545.htm\">Interesting piece<\/a> on the subscription business model, questioning whether listeners that have grown accustomed to the iTunes pay-per-download business model will eventually also dig rental services like Yahoo&#8217;s music store.<\/p>\n<p>Granted, changing consumer behavior &#8212; renting, not buying music &#8212; will take time, while<\/p>\n<blockquote><p>it&#8217;s hard to make money on new types of subscriptions [&#8230;], at least at Yahoo-like prices<\/p><\/blockquote>\n<p>and<\/p>\n<blockquote><p>Compatible players will have to get a whole lot cooler before people start buying them. Says Jupiter Research analyst David Card: &#8220;There&#8217;s only one device that matters, and you can&#8217;t use it with Yahoo&#8217;s music service.&#8221;<\/p><\/blockquote>\n<p>Well, these are introductory prices, they may go up when Yahoo has gained a foothold in the market &#8230;<br \/>\nThe other point, the iPod-factor, in my mind completely misses the mark. Sure, the iPod is popular and it doesn&#8217;t work with existing subscription services, but never mind, it is not the all-governing center of all peoples lifes, nor is it the cornerstone of home-stereos &#8230; broadband-connected home stereos that can tap into a huge backcatalog via a (streaming) subscription service look much much smarter &#8230;<\/p>\n<p>read the referred article over at <a href=\"http:\/\/businessweek.com\/technology\/content\/may2005\/tc20050519_9545.htm\">BusinessWeek<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Interesting piece on the subscription business model, questioning whether listeners that have grown accustomed to the iTunes pay-per-download business model will eventually also dig rental services like Yahoo&#8217;s music store. Granted, changing consumer behavior &#8212; renting, not buying music &#8212; will take time, while it&#8217;s hard to make money on new types of subscriptions [&#8230;], [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2,11,4,6],"tags":[15,156,26,19,41,21,157],"_links":{"self":[{"href":"http:\/\/www.martin-koser.de\/BMID\/wp-json\/wp\/v2\/posts\/271"}],"collection":[{"href":"http:\/\/www.martin-koser.de\/BMID\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.martin-koser.de\/BMID\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.martin-koser.de\/BMID\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.martin-koser.de\/BMID\/wp-json\/wp\/v2\/comments?post=271"}],"version-history":[{"count":0,"href":"http:\/\/www.martin-koser.de\/BMID\/wp-json\/wp\/v2\/posts\/271\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.martin-koser.de\/BMID\/wp-json\/wp\/v2\/media?parent=271"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.martin-koser.de\/BMID\/wp-json\/wp\/v2\/categories?post=271"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.martin-koser.de\/BMID\/wp-json\/wp\/v2\/tags?post=271"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}