{"id":253,"date":"2005-05-16T11:17:06","date_gmt":"2005-05-16T09:17:06","guid":{"rendered":"http:\/\/www.martin-koser.de\/wp_1\/index.php\/archive\/collaborative-filtering-and-recommendation-engines\/"},"modified":"2005-05-16T11:17:06","modified_gmt":"2005-05-16T09:17:06","slug":"collaborative-filtering-and-recommendation-engines","status":"publish","type":"post","link":"http:\/\/www.martin-koser.de\/BMID\/2005\/05\/collaborative-filtering-and-recommendation-engines\/","title":{"rendered":"Collaborative Filtering and Recommendation Engines"},"content":{"rendered":"<p>Apple has started a new marketing approach &#8211; sending (mass) personalized e-mails to users of its online iTunes Music Store (iTMS). Basically, the suggestive strategy recommends different types of music and updates users about new album releases from previously bought artists &#8230;<\/p>\n<blockquote><p>&#8220;This approach allows users to navigate from hits that they know they like to more obscure titles they might never have thought of or heard of.&#8221;<\/p><\/blockquote>\n<p>&#8230; the article cites <a href=\"http:\/\/www.netflix.com\/\">Netflix<\/a> and notes that the core asset of their business model is &#8230;  <\/p>\n<blockquote><p>not their million-strong customer marketing list but rather its detailed understanding of their users&#8217; tastes and preferences which allows it to make incisive recommendations of related movie titles,&#8221; <\/p><\/blockquote>\n<p>This makes sense, considering the complexities of the media market &#8230;<\/p>\n<blockquote><p>[&#8230;] the huge number of titles already on DVD, and [&#8230;] the explosion in content which will become available when the world&#8217;s libraries of movie and television content are digitized and placed online<\/p><\/blockquote>\n<p>when <\/p>\n<blockquote><p>[&#8230;] a reliable recommendation engine based on a large sample of customer interactions will be a powerful barrier to entry to new players<\/p><\/blockquote>\n<p>read more at <a href=\"http:\/\/www.technewsworld.com\/story\/43059.html\">Technology News<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Apple has started a new marketing approach &#8211; sending (mass) personalized e-mails to users of its online iTunes Music Store (iTMS). Basically, the suggestive strategy recommends different types of music and updates users about new album releases from previously bought artists &#8230; &#8220;This approach allows users to navigate from hits that they know they like [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2,11,4,6],"tags":[15,140,141,26,142,19],"_links":{"self":[{"href":"http:\/\/www.martin-koser.de\/BMID\/wp-json\/wp\/v2\/posts\/253"}],"collection":[{"href":"http:\/\/www.martin-koser.de\/BMID\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.martin-koser.de\/BMID\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.martin-koser.de\/BMID\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.martin-koser.de\/BMID\/wp-json\/wp\/v2\/comments?post=253"}],"version-history":[{"count":0,"href":"http:\/\/www.martin-koser.de\/BMID\/wp-json\/wp\/v2\/posts\/253\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.martin-koser.de\/BMID\/wp-json\/wp\/v2\/media?parent=253"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.martin-koser.de\/BMID\/wp-json\/wp\/v2\/categories?post=253"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.martin-koser.de\/BMID\/wp-json\/wp\/v2\/tags?post=253"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}