{"id":245,"date":"2005-05-11T08:42:15","date_gmt":"2005-05-11T06:42:15","guid":{"rendered":"http:\/\/www.martin-koser.de\/wp_1\/index.php\/archive\/mashboxx-beta\/"},"modified":"2005-05-11T08:42:35","modified_gmt":"2005-05-11T06:42:35","slug":"mashboxx-beta","status":"publish","type":"post","link":"http:\/\/www.martin-koser.de\/BMID\/2005\/05\/mashboxx-beta\/","title":{"rendered":"Mashboxx Beta"},"content":{"rendered":"

New business models by new and fresh looks … in a LA Times article<\/a> this gem:<\/p>\n

[Mashboxx’s] Rosso was working behind the scenes to convert the major record companies from antagonists into allies. Eventually, he found a taker: Andrew Lack, the former television executive whom Sony Corp. brought in to lead its music division.<\/p>\n

“Andy Lack looked at this problem with a fresh pair of eyes<\/strong>,” said Thomas Hesse, president of global digital business for Sony BMG. “He looked at it without emotion. He looked for a solution\u2026. And Wayne [Rosso] seemed to be a solution<\/strong>.”<\/p><\/blockquote>\n

originally referenced by
\nBillboard PostPlay<\/a> … who note that<\/p>\n

what’s interesting to many is that Rosso is now hoping to work with the music industry after years of antagonizing it and he considers himself an ‘agent for change.’ <\/p><\/blockquote>\n

and that<\/p>\n

[…] all sounds great and [they] hope it works as intended, but the new business model has yet to be proven<\/strong> … “The biggest obstacles to success for Mashboxx or any other peer-to-peer company looking to “go straight” are the dozens of popular, free networks that have no intention of joining them.”<\/strong><\/p><\/blockquote>\n

Mashboxx’s offerings will include <\/p>\n

the ability to participate in an online community, share files with other members and browse from a vast library that includes rare tracks often not available from the big download stores. <\/p><\/blockquote>\n

Indeed, music companies are <\/p>\n

now willing to engage with the P2P world rather than run from it and will finally try to capitalize on the huge opportunity of turning downloaders into customers …<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"

New business models by new and fresh looks … in a LA Times article this gem: [Mashboxx’s] Rosso was working behind the scenes to convert the major record companies from antagonists into allies. Eventually, he found a taker: Andrew Lack, the former television executive whom Sony Corp. brought in to lead its music division. “Andy […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2,11,4,6],"tags":[15,26,133,19,62,134],"_links":{"self":[{"href":"http:\/\/www.martin-koser.de\/BMID\/wp-json\/wp\/v2\/posts\/245"}],"collection":[{"href":"http:\/\/www.martin-koser.de\/BMID\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.martin-koser.de\/BMID\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.martin-koser.de\/BMID\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.martin-koser.de\/BMID\/wp-json\/wp\/v2\/comments?post=245"}],"version-history":[{"count":0,"href":"http:\/\/www.martin-koser.de\/BMID\/wp-json\/wp\/v2\/posts\/245\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.martin-koser.de\/BMID\/wp-json\/wp\/v2\/media?parent=245"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.martin-koser.de\/BMID\/wp-json\/wp\/v2\/categories?post=245"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.martin-koser.de\/BMID\/wp-json\/wp\/v2\/tags?post=245"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}