{"id":222,"date":"2005-05-05T20:37:33","date_gmt":"2005-05-05T18:37:33","guid":{"rendered":"http:\/\/www.martin-koser.de\/wp_1\/index.php\/archive\/give-discounts-to-long-term-customers\/"},"modified":"2005-05-05T20:37:47","modified_gmt":"2005-05-05T18:37:47","slug":"give-discounts-to-long-term-customers","status":"publish","type":"post","link":"http:\/\/www.martin-koser.de\/BMID\/2005\/05\/give-discounts-to-long-term-customers\/","title":{"rendered":"Give Discounts To Long Term Customers"},"content":{"rendered":"<p>This is a perfect example of business model innovation &#8230; the design is ingenious, it creatively combines already existing ideas and creates problems for competitors &#8230; no wonder, Virgin an all-time creative player is first again &#8230;<\/p>\n<p>Found at Techdirt &#8230; <\/p>\n<blockquote><p>[&#8230;] too many companies focus solely on new sales, to the point that they ignore existing customers and treat them badly when it comes to customer service.<br \/>\nThis is [&#8230;] incredibly short-sighted in a world where ongoing customer relationships and reputation are important.<br \/>\n[&#8230;]  the mobile phone business is a perfect example [&#8230;] All the various cheap deals on new fancy mobile phones are usually <strong>only offered to new customers. The old customers have to pay much higher rates. <\/strong> It appears that Virgin Mobile is looking to change this around a bit.<br \/>\n[Virgin] is starting a new program where customers who stay on for more than twelve months get the option to cut their fees or get a new phone.<br \/>\n[&#8230;] While other carriers will scoff and some will wonder if Virgin is leaving money on the table, if customers buy into this program of rewarding loyalty, <strong>it could change how other operators price some of their offerings<\/strong>.<\/p><\/blockquote>\n<p>as <a href=\"http:\/\/www.thefeature.com\/\">The Feature <\/a>writes:<\/p>\n<blockquote><p>In the age of mobile number portability, customers are generally offered little financial incentive to stick with their existing carrier, when switching can mean a cheap new handset and\/or a better tariff &#8212; a perplexing situation for many consumers, who don&#8217;t understand why their history of custom is rendered essentially useless.<\/p><\/blockquote>\n<p>This is a folly that is likely to be stopped &#8230;<\/p>\n<p>Read more at <a href=\"http:\/\/techdirt.com\/articles\/20050429\/151233_F.shtml\">Techdirt<\/a> and <a href=\"http:\/\/www.thefeature.com\/article?articleid=101583\">The Feature<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This is a perfect example of business model innovation &#8230; the design is ingenious, it creatively combines already existing ideas and creates problems for competitors &#8230; no wonder, Virgin an all-time creative player is first again &#8230; Found at Techdirt &#8230; [&#8230;] too many companies focus solely on new sales, to the point that they [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2,11,4,8],"tags":[15,91,92,93,94,95],"_links":{"self":[{"href":"http:\/\/www.martin-koser.de\/BMID\/wp-json\/wp\/v2\/posts\/222"}],"collection":[{"href":"http:\/\/www.martin-koser.de\/BMID\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.martin-koser.de\/BMID\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.martin-koser.de\/BMID\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.martin-koser.de\/BMID\/wp-json\/wp\/v2\/comments?post=222"}],"version-history":[{"count":0,"href":"http:\/\/www.martin-koser.de\/BMID\/wp-json\/wp\/v2\/posts\/222\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.martin-koser.de\/BMID\/wp-json\/wp\/v2\/media?parent=222"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.martin-koser.de\/BMID\/wp-json\/wp\/v2\/categories?post=222"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.martin-koser.de\/BMID\/wp-json\/wp\/v2\/tags?post=222"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}