{"id":1679,"date":"2009-10-12T09:32:49","date_gmt":"2009-10-12T07:32:49","guid":{"rendered":"http:\/\/www.martin-koser.de\/BMID\/index.php\/archive\/tim-brown-on-thinking-big-in-design\/"},"modified":"2009-10-12T09:32:49","modified_gmt":"2009-10-12T07:32:49","slug":"tim-brown-on-thinking-big-in-design","status":"publish","type":"post","link":"http:\/\/www.martin-koser.de\/BMID\/2009\/10\/tim-brown-on-thinking-big-in-design\/","title":{"rendered":"Tim Brown on thinking big in design"},"content":{"rendered":"<div class=\"posterous_bookmarklet_entry\"> <object height=\"326\" width=\"446\"><param name=\"movie\" value=\"http:\/\/video.ted.com\/assets\/player\/swf\/EmbedPlayer.swf\" \/><param name=\"allowFullScreen\" value=\"true\" \/><param name=\"wmode\" value=\"transparent\" \/><param name=\"bgColor\" value=\"#ffffff\" \/><param name=\"flashvars\" value=\"vu=http:\/\/video.ted.com\/talks\/dynamic\/TimBrown_2009G-medium.flv&amp;su=http:\/\/images.ted.com\/images\/ted\/tedindex\/embed-posters\/TimBrown-2009G.embed_thumbnail.jpg&amp;vw=432&amp;vh=240&amp;ap=0&amp;ti=646&amp;introDuration=16500&amp;adDuration=4000&amp;postAdDuration=2000&amp;adKeys=talk=tim_brown_urges_designers_to_think_big;year=2009;theme=new_on_ted_com;theme=not_business_as_usual;theme=design_like_you_give_a_damn;theme=technology_history_and_destiny;theme=the_creative_spark;event=TEDGlobal+2009;&amp;preAdTag=tconf.ted\/embed;tile=1;sz=512x288;\" \/><embed allowfullscreen=\"true\" src=\"http:\/\/video.ted.com\/assets\/player\/swf\/EmbedPlayer.swf\" type=\"application\/x-shockwave-flash\" flashvars=\"vu=http:\/\/video.ted.com\/talks\/dynamic\/TimBrown_2009G-medium.flv&amp;su=http:\/\/images.ted.com\/images\/ted\/tedindex\/embed-posters\/TimBrown-2009G.embed_thumbnail.jpg&amp;vw=432&amp;vh=240&amp;ap=0&amp;ti=646&amp;introDuration=16500&amp;adDuration=4000&amp;postAdDuration=2000&amp;adKeys=talk=tim_brown_urges_designers_to_think_big;year=2009;theme=new_on_ted_com;theme=not_business_as_usual;theme=design_like_you_give_a_damn;theme=technology_history_and_destiny;theme=the_creative_spark;event=TEDGlobal+2009;\" height=\"326\" wmode=\"transparent\" width=\"446\" \/><a href=\"http:\/\/video.ted.com\/assets\/player\/swf\/EmbedPlayer.swf\" class=\"ezqonqhzzwfppijqjmnr\"><\/a><a href=\"http:\/\/video.ted.com\/assets\/player\/swf\/EmbedPlayer.swf\" title=\"Klicken Sie hier, um dieses Objekt mit Adblock Plus zu blockieren\" class=\"ezqonqhzzwfppijqjmnr nxavemczejmkielywiuk\" style=\"\"><\/a><\/embed><\/param><\/param><\/param><\/param><\/param><\/object><\/p>\n<div class=\"posterous_quote_citation\">via <a href=\"http:\/\/andrewhargadon.typepad.com\/my_weblog\/2009\/10\/ideo-on-ted-tim-brown-on-thinking-big-in-design.html\">andrewhargadon.typepad.com<\/a><\/div>\n<p>&#8220;Design thinking, in this way, is becoming a powerful frame for thinking about innovation, one that focuses on the process (innovating) and not the outcome (innovation).  It&#8217;s one thing to say people should &#8220;innovate&#8221; but, because innovation-as-process is so closely associated with innovation-as-outcome (eg., a revolutionary market success), such behaviors are hard to pursue. &#8220;<\/p>\n<\/div>\n<p style=\"font-size: 10px;\">  <a href=\"http:\/\/posterous.com\">Posted via web<\/a>   from <a href=\"http:\/\/frogpond.posterous.com\/tim-brown-on-thinking-big-in-design\">frogpond&#8217;s posterous<\/a>  <\/p>\n","protected":false},"excerpt":{"rendered":"<p>via andrewhargadon.typepad.com &#8220;Design thinking, in this way, is becoming a powerful frame for thinking about innovation, one that focuses on the process (innovating) and not the outcome (innovation). It&#8217;s one thing to say people should &#8220;innovate&#8221; but, because innovation-as-process is so closely associated with innovation-as-outcome (eg., a revolutionary market success), such behaviors are hard to [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"http:\/\/www.martin-koser.de\/BMID\/wp-json\/wp\/v2\/posts\/1679"}],"collection":[{"href":"http:\/\/www.martin-koser.de\/BMID\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.martin-koser.de\/BMID\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.martin-koser.de\/BMID\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"http:\/\/www.martin-koser.de\/BMID\/wp-json\/wp\/v2\/comments?post=1679"}],"version-history":[{"count":0,"href":"http:\/\/www.martin-koser.de\/BMID\/wp-json\/wp\/v2\/posts\/1679\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.martin-koser.de\/BMID\/wp-json\/wp\/v2\/media?parent=1679"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.martin-koser.de\/BMID\/wp-json\/wp\/v2\/categories?post=1679"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.martin-koser.de\/BMID\/wp-json\/wp\/v2\/tags?post=1679"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}