New IBM Strategy: Help Startups Capture More Business

Last summer IBM began asking their 120 venture capital partners what it would take to launch the world’s most successful initiative for helping startups capture new business. They concluded that the initiative had to be offered to startups for free, with no upsell and regardless of VC status. Add to this IBM’s preferred software, as well as access to IBM’s social network of 8 million IT professionals and you have IBM’s version of BizSpark.

Business ecosystem development and spreading out innovation efforts under the overarching meme of SmarterPlanet – among the criteria for start-ups to participate:
3) […] actively developing software aligned to IBM’s Smarter Planet focus areas

Posted via web from stirring the frogpond

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