business model innovation design we're on a road to nowhere // on a quest to analyze and explore the design of business model innovations, i.e. 'hideous and hidden things' like organizational structures and capabilities, corporate strategies and all things related // on a yellow brick road with a girl, a lion and a straw-man wasting our time // …

The browser is a very logical place to transport log-in info. “The browser also has deep knowledge about the user,” says Mozilla. “For example, the browser could implement fast user switching with just a click. Or think about picking a username: the browser can look at usernames for other accounts and make some pretty good guesses about what usernames are preferred.”

The ability to easily manage multiple identities is big, too. That’s something that Facebook doesn’t offer, but it’s important when it comes to choice, freedom and privacy.

The browser is a good place to start implementing this – but we may also need an “additional profiles layer” for (all) the apps on our mobile devices, right?