business model innovation design we're on a road to nowhere // on a quest to analyze and explore the design of business model innovations, i.e. 'hideous and hidden things' like organizational structures and capabilities, corporate strategies and all things related // on a yellow brick road with a girl, a lion and a straw-man wasting our time // …

Dev Patnaik, in his well written article at Fast Company, reminds me of a big problem with Design Thinking: vagueness in its definition. Even here at Design Sojourn, we have tried, with limited success, to discuss and dissect its definition.

Patnaik does not “open a can of worms” by defining Design Thinking, but instead encourages us to forget Design Thinking and try Hybrid Thinking instead.

Note to self, this seems to be an excellent read, ie. leaving the nitpicking about definitions aside and focussing on what we get when we focus on the collaboration of “multidisciplinary people”

Funny still that we seem to rediscover the benefits of diversity and breadth every now and then, this meme has a history way longer than I can remember …