business model innovation design we're on a road to nowhere // on a quest to analyze and explore the design of business model innovations, i.e. 'hideous and hidden things' like organizational structures and capabilities, corporate strategies and all things related // on a yellow brick road with a girl, a lion and a straw-man wasting our time // …

Yes, “we don’t necessarily spend much time thinking about the extensive development process that went into achieving such a simple solution. But the long journey from visionary idea to intuitive product is a trajectory worth contemplating”

Underline process and also the missing words creativity and collaboration, then go and read the article.

Wait, I will highlight another gem: “In their opinion, if they are outsourcing prototype development, they are also outsourcing learning”