business model innovation design we're on a road to nowhere // on a quest to analyze and explore the design of business model innovations, i.e. 'hideous and hidden things' like organizational structures and capabilities, corporate strategies and all things related // on a yellow brick road with a girl, a lion and a straw-man wasting our time // …

I try and try and try to avoid using Apple as an innovation exemplar. For one, big brand stories just aren’t relevant to small and medium sized enterprises. “How can I operate at that level? What does that have to do with me?” We strive to tell the stories of smaller organisations leveraging design to innovate and grow. And frankly, it’s a cop out to say the same rules are transferable. We continually paint a picture that this is for the big guy.

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I’d rather focus resources on the organisations that are committed; and work together to make a tangible impact, than fill a hundred auditoriums to put on a good show about what design can do.