Social Networking’s Next Phase


In the New York Times, an article on how companies like Ning are helping corporate clients create branded services resembling MySpace or YouTube to bring their customers together online.

The article starts with the (pondered?) curious business model innovation move by Cisco, which

plans to announce one of its most unusual deals: it is buying the technology assets of, a mostly forgotten social networking site

Next phase, well, yes, new and old players are

aiming to create tools to let ordinary people, large companies […] create social Web sites tailored for their own customers, friends, fans and employees.

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